There are several things you should look up to when you choose your next web hosting provider.

1. Audience

If most of your traffic comes from USA then you should choose USA provider, otherwise you should choose provider in the country that most traffic will come from. This is because the website will load faster if the server is closer to the visitor. If there is reliable provider in the target country then go for USA provider.

2. Hosting provider

Once you determine the location you should choose the hosting provider. Do not go for the cheapest one because you will end up with horrible service. Compile a list of the top 5 hosting companies. Start by investigating how long they have been in business, what types of hosting services they sell, look up datacenter/network information such as connectivity and internet speed, server hardware, how much customers they have and other related information etc.

3. Reviews and Rating

After you narrow the top 3 then you should start by looking for customer reviews. Just do a google search for “companyname review” or “companyname rating” and look for reviews and rating. Large hosting companies with thousands of customers may have bad reviews (because there are many customers) but this should influence on your decision, because people tend to write negative reviews more often than positive (3:1 ratio!).

After you choose the best provider you should look for discounts and coupons.